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  • Writer's pictureDavid Hrostoski

It’s Bad for Business

Here’s a riddle for you:

What’s one thing you’ll never hear from someone trying to sell you something?

Answer: “There’s nothing wrong with you.”


It’s bad for business.

“There’s nothing wrong with you,” isn’t an emotionally compelling marketing message. Given the standard sales page formula, it could very well be the textbook definition of bad business.

“Sell to emotion, then justify their purchasing decision with logic”—that’s how you make the sale.

Except, it’s a lie.

Not that it doesn’t work—it does.

It’s just factually untrue. You are, indeed, already okay.

You don’t need to scale your business to six figures in 90 days.